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There is however some strong debate about the decision to launch the xxx domain name including many in the adult industry about the decision that many view, will lead to anti-competitive practices, domain squatting and lawsuits to protect trademarks.

Already we are seeing many businesses and corporations moving to quickly purchase the .xxx domain for their business as this is seen by many to be the only real way to protect your business and your brand from being exposed to having someone purchasing an .xxx domain in your business name.  According to figures published by the ICM Registry, more than 159,000 .xxx domains were registered with the first 36 hours of the xxx domains being on sale.

Securing your domain name in the .xxx extension is essential if you want to prevent others from using your domains in this new Adult Content space. You can protect the image of your website and brand by registering an equivalent domain in the .xxx extension. When you make a defensive registration, your domain will be blocked for others to use. Nobody will be able to put any content on this website, and you will prevent your domain name from being associated with adult entertainment.